An order portal for wholesale where customers order 24/7 .
Let your customers order themselves at their own prices and assortment. With up-to-date product data, allergens via GS1 and order history within reach. Connected to your ERP and POS, so no more retyping order emails on Monday morning.
Food and wholesale we know from the inside .
For Compass Group we built FoodBook, the menu planning tool that about three quarters of their company restaurants use to secure recipes and publish menus from one central environment. Product data, allergens and margins are in play there every day.
We bring that same discipline to order portals for wholesalers: price agreements per customer, volume tiers, seasonal assortment and data that is correct down to the allergen. Because in food, a wrong product sheet is not a cosmetic flaw.
What changes with an order portal ?
In concrete terms, for your inside sales team and your order flow.
- Orders come in via email, app messages and voicemail.
- Inside sales retypes orders and calls back when something is unclear.
- Price agreements per customer live in heads and loose Excel sheets.
- Looking up allergen and product info and emailing it on manually.
- Customers order products that left the assortment long ago.
- Customers order themselves, even in the evening and at the weekend.
- Orders land directly and error-free in your ERP, ready for the warehouse.
- Every customer automatically sees their own prices and volume tiers.
- Allergens and specifications from GS1 are shown with every product.
- Only the current assortment can be ordered, promotions included.
What a food portal contains.
We build every order portal to measure, but these are the four building blocks that come back in wholesale and food almost every time.
Own prices & assortment
Every customer logs into their own environment: agreed prices, volume tiers, discounts and only the assortment that applies to them.
GS1 & allergens
Product data, allergens and nutritional values straight from GS1 or your PIM. One source, so no outdated specifications at your customers.
Order history & repeat orders
Customers see what they ordered before and place a repeat order in a few clicks. Order lists per location or department included.
ERP & POS integration
Orders, customers and stock in sync with your ERP and POS system. An order in the portal becomes an order in your back office within a minute.
In food and wholesale, this is what we tie together .
A selection of the systems and data sources we have already made talk to order portals. Don't see your package? If it speaks an API, file or webhook, it can be done.
GS1
Product data, allergens and nutritional values automatically up to date in your portal.
Exact
Orders from the portal straight into Exact as sales orders, stock flowing back.
Lightspeed
POS sales and assortment connected to the same product source as the portal.
Shopify
B2C shop and B2B portal side by side, fed from one assortment.
Excel
Order lists and price sheets that are emailed around today? The portal replaces them.
From first call to running order portal .
A fixed rhythm so you know where we stand, and why.
Process Scan
One hour, free. We walk through your order flow: how customers order now, where the retyping sits, how current your product data is. An honest picture of where the gains are.
Scope & fixed-fee quote
Which customer groups, which price structures, which integrations with ERP, POS and GS1. Fixed fee, so you know where you stand in advance.
Build & test
We build on a staging environment with your real assortment and price agreements in test mode. Your inside sales team and a few regular customers place test orders.
Go-live
Going live in phases, first a group of pilot customers, then the rest. We stay close until everything runs smoothly.
Management & monitoring
Heartbeat monitoring on the integrations, retries and a fixed point of contact. If your ERP vendor changes something, we fix it before your customers notice.
Menu planning for hundreds of locations .
For Compass Group we built FoodBook: one central environment where location managers plan menus, secure recipes and publish digitally. About 75% of the company restaurants work with it daily.
Standardised recipes, complete allergen information and margin insight per dish. Exactly the combination of product data and ease of use that also makes an order portal for wholesalers work.
- One central source for recipes and product data.
- Allergens complete and up to date at every location.
- Margin insight per dish and per menu.
A customer speaking .
Not a price-list quote, but someone who works with it every day.
“For most of the questions I get from our locations about improving the range and the execution, the answer is always in the (right) use of Menuplanner.”
“What started as a fulfillment solution for our collaboration with Groenvries has grown into the central platform for our daily operation. From one environment we manage orders, logistics, CRM, service and administration. That gives us more overview, more control and a solid basis to keep growing.”
Frequently asked questions.
Wat kost een koppeling of portaal?
Dat hangt af van de stromen, systemen en schermen die meedoen. Na de gratis proces-scan krijg je een fixed-fee offerte: één vast bedrag voor een afgesproken scope. Geen uurtje-factuurtje met open eind en geen meerwerk-discussies achteraf.
Hoe lang duurt het voordat het live staat?
Een gangbare koppeling tussen twee systemen staat in 4 tot 6 weken op productie. Zwaardere trajecten, bijvoorbeeld met SAP, meerdere administraties of een datamigratie, lopen tot 8 weken of langer. Wat voor jou geldt, zie je vooraf terug in de planning.
Hoe houden klanten of partners alleen hun eigen data zichtbaar?
Bij portalen isoleren we data strikt per klant of partner, met scope-isolatie en rollen. Iedereen ziet alleen zijn eigen orders, voorraad of documenten, nooit die van een ander.
Can every customer see their own prices and assortment?
Yes, that is the core of a B2B order portal. Price agreements, volume tiers and discounts come from your ERP and apply automatically per customer. You also steer the assortment per customer or customer group: a hospitality customer sees something different than a retailer.
How do GS1 and allergen data get into the portal?
We connect with GS1 Data Source or your PIM, so product sheets, allergens and nutritional values are automatically up to date. If a supplier changes its recipe, your customers see it without anyone having to update anything. Your own additions per product remain possible.
Do customers order via an app or via the browser?
Both are possible. The portal works responsively in any browser, also on a phone in a busy kitchen. If you want a real app with barcode scanning or offline order lists, we build it on the same foundation.
Does the portal integrate with our ERP and POS system?
Yes. Orders from the portal land directly in your ERP as sales orders, and stock and prices flow back. If you also have a POS system such as Lightspeed, we feed the portal and the POS from the same product source, so no differences arise anywhere.
Can we put seasonal assortment and promotions in the portal?
Yes. You manage which products can be ordered and when, with promotional prices, end dates and featured blocks on the order page. You prepare a Christmas assortment and activate it on the day it should go live.
Zit er onderhoud of een abonnement aan vast?
Na livegang bieden we beheer onder een SLA: monitoring, automatische retries en een vast aanspreekpunt. Wijzigt een systeem zijn API, dan vangen wij dat op. Je kiest zelf of je dat afneemt; verplicht is het niet.
Is it GDPR-proof?
Ja. Encryptie at rest en in transit, EU-hosting en een verwerkersovereenkomst horen er standaard bij. We verwerken alleen de gegevens die functioneel nodig zijn en hanteren heldere bewaartermijnen.
Waar draait de koppeling en wie beheert hem?
Op EU-hosting, beheerd door ons onder SLA. We monitoren de kritieke stromen met heartbeat-checks, draaien automatische retries en hebben een vast aanspreekpunt. Je kunt ook kiezen voor hosting in je eigen omgeving; dat bepalen we samen.
Also interesting .
Other portals and solutions that often sit alongside this one.
Custom portals
The bigger story: portals that follow your process instead of the other way around.
Customer portal
More than ordering alone: invoices, documents and self-service for your customers.
Portals for logistics & transport
Real-time insight into shipments, stock and documents for logistics service providers.
Book a free process scan .
In one hour we look at your order flow, your assortment and your product data. Then a fixed-fee quote. No surprises afterwards.