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A dealer portal where dealers order 24/7 .

Own prices, own discounts, current stock and order status. Your dealers order whenever it suits them, your sales back office stops re-typing orders from emails.

Customer-specific prices Real-time stock order 24/7 Your house style
The Portal Guys staff at a desk

B2B ordering is not a webshop with a password.

A B2B ordering portal is about things consumer shops were not built for: price lists per dealer, volume tiers, credit limits, partial deliveries and assortments that differ per buyer. Stick that on a standard webshop and you are fighting the platform.

We have been building dealer portals since 2008 from the other side: your ERP is the source for prices, stock and conditions, the portal is the ordering front end on top. Dealers see exactly what your back office would see, but on their own.

50+ portals and integrations
40+ systems connected
16+ years of experience

What changes with an dealer portal ?

Concrete, for your dealers and your sales back office.

Now
  • Dealers order by email, phone or via an Excel from last year.
  • Your back office re-types every order into the ERP, with errors as a bonus.
  • Price queries back and forth because nobody knows the current dealer discount.
  • Dealers order items that turn out not to be in stock.
  • Outside office hours the ordering process simply comes to a standstill.
With dealer portal
  • Dealers order themselves in the portal, with their own assortment.
  • Orders land automatically in your ERP, error-free and complete.
  • Every dealer sees their own net prices and volume tiers, live from your ERP.
  • Current stock for every item, including expected delivery date.
  • Ordering is possible at 10 pm on a Sunday, without anyone staying up for it.

What a dealer portal contains.

The building blocks that make a B2B ordering portal different from an ordinary webshop.

Prices & discounts per dealer

Net prices, volume tiers and promotional discounts per dealer, straight from the price lists in your ERP. What the dealer sees is what they pay.

Ordering & reordering

Quick ordering via search, order lists or the own order history. Placing a repeat order takes a dealer less than a minute.

Stock & order status

Current stock for every item and the status of ongoing orders, from confirmed to shipped. Track and trace included if your carrier provides it.

Marketing & documentation

Product photos, brochures, price lists and campaign material available centrally. Dealers sell with your latest material, not with that of three years ago.

Deze bedrijven gingen je voor

From first call to live dealer portal .

A fixed rhythm so you know where we stand, and why.

01

Process Scan

One hour, free. We look at how dealers order now, how your prices are set up in the ERP and where the back office loses time.

1 hour
02

Scope & fixed-fee quote

Assortment, price logic, connections and house style on paper. Fixed-fee, so the investment is fixed up front.

1–2 weeks
03

Build & test

We build on staging and let a few dealers do trial orders. We test the price calculation in particular down to the cent, nothing may be off there.

6–10 weeks
04

Go-live

First a group of pilot dealers, then the rest. We provide invitations and explanations so dealers find their way straight away.

1–2 weeks
05

Management & monitoring

Connections monitored, price sync checked, a fixed point of contact. We pick up new dealer wishes in the further development.

SLA

Frequently asked questions.

Wat kost een koppeling of portaal?

Dat hangt af van de stromen, systemen en schermen die meedoen. Na de gratis proces-scan krijg je een fixed-fee offerte: één vast bedrag voor een afgesproken scope. Geen uurtje-factuurtje met open eind en geen meerwerk-discussies achteraf.

Hoe lang duurt het voordat het live staat?

Een gangbare koppeling tussen twee systemen staat in 4 tot 6 weken op productie. Zwaardere trajecten, bijvoorbeeld met SAP, meerdere administraties of een datamigratie, lopen tot 8 weken of langer. Wat voor jou geldt, zie je vooraf terug in de planning.

How does the portal connect to the price lists in our ERP?

Your ERP stays the only place where prices are managed. The portal pulls price agreements, discounts and tiers from there, live or via short synchronization intervals. Raise a price in the ERP tomorrow and the portal calculates with it right away.

Hoe houden klanten of partners alleen hun eigen data zichtbaar?

Bij portalen isoleren we data strikt per klant of partner, met scope-isolatie en rollen. Iedereen ziet alleen zijn eigen orders, voorraad of documenten, nooit die van een ander.

Can each dealer see their own prices and tiers?

Yes, that is the essence of a dealer portal. Net prices, discount groups and tiers are retrieved per dealer, so everyone sees their own conditions. Customer-specific assortments are possible too: dealer A sees products that dealer B will never see.

Is the stock in the portal really current?

Yes. Depending on what your ERP or WMS supports, we work with webhooks or short polling, so stock changes are visible within seconds to minutes. You decide whether dealers see exact quantities or indications such as in stock and limited availability.

Can dealers view old orders and reorder?

Yes. The full order history is in the portal, including orders ever placed by phone, because those are in your ERP. Reordering is one click: previous order in the basket, adjust quantities, confirm.

Does the portal get our house style, or can it be white-label for multiple brands?

Both are possible. By default we build the portal entirely in your house style on your domain. If you run multiple brands or labels, the same portal can wear a different coat per brand, with shared technology underneath.

Zit er onderhoud of een abonnement aan vast?

Na livegang bieden we beheer onder een SLA: monitoring, automatische retries en een vast aanspreekpunt. Wijzigt een systeem zijn API, dan vangen wij dat op. Je kiest zelf of je dat afneemt; verplicht is het niet.

Is it GDPR-proof?

Ja. Encryptie at rest en in transit, EU-hosting en een verwerkersovereenkomst horen er standaard bij. We verwerken alleen de gegevens die functioneel nodig zijn en hanteren heldere bewaartermijnen.

Waar draait de koppeling en wie beheert hem?

Op EU-hosting, beheerd door ons onder SLA. We monitoren de kritieke stromen met heartbeat-checks, draaien automatische retries en hebben een vast aanspreekpunt. Je kunt ook kiezen voor hosting in je eigen omgeving; dat bepalen we samen.

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Also interesting .

Other portals and solutions that often sit alongside this one.

Customer portal

Self-service for all your customers: orders, documents, invoices and statuses.

Read more

Stock portal

Give customers and partners 24/7 real-time stock insight, without phone calls.

Read more

Custom portals

The bigger picture: all types of portals we build, listed in one place.

Read more

InStock

Our ready-made stock portal, connected to your WMS or ERP.

Read more

Book a free process scan .

In an hour we look at how your dealers order now and what a portal delivers for your internal team. Then a fixed-fee quote.