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What started as fulfillment became the central platform for daily operations.

For IJscuypje we built a platform on Insight that brings together fulfillment, CRM, item management, invoicing, tickets and lead management. One environment that connects the shops, logistics partners and the internal organisation.

Colourful ice cream display at IJscuypje
IJscuypje
Client IJscuypje
System Insight, connected to AccountView
Solution Central operations platform
Impact Overview, control and room to grow
IJscuypje shop on the canal
From separate systems, spreadsheets and emails to one central environment
Colourful scoops of IJscuypje ice cream
Insight connects shops, logistics partners and the office
Starting point

One place needed where shops order and orders flow straight into logistics.

When Groenvries took over IJscuypje's logistics handling, the need arose for a central solution: shops place orders that automatically enter the warehouse process. Previously, processes were spread across different systems, spreadsheets and emails, and orders ran through a simple webshop.

Information about items, customer groups, delivery days, stock and logistics often had to be aligned by hand. That took time and caused confusion more quickly between shops, logistics partners and the office. What began as a fulfillment portal therefore grew into one platform for the whole operation.

“For us, Insight is the central platform where fulfillment, logistics, CRM, item management, service and administration come together. It connects our shops, logistics partners and internal organisation in one environment.”

IJscuypje About Insight
In view

This is how Insight opens for every user.

portal.ijscuypje.nl
Login screen of the Insight portal at IJscuypje
Built

Modules that fit together, not separate from each other.

It is precisely the combination that keeps information from scattering across separate systems.

Fulfillment & invoicing

Orders, order lines, invoices and credit invoices from one environment. Orders go centrally to the logistics partners, and the AccountView connection limits double entry.

Item management

Assortments, customer groups, prices, EAN codes and logistics attributes in one place. The basis that fulfillment and administration run on.

CRM, ticketing & leads

Relationship management and customer groups linked to order and service history. Complaints and questions via tickets, commercial opportunities via structured lead follow-up.

Company video

The craft behind the operation.

Behind the orders, tickets and invoices is an organisation that makes ice cream the way it used to be. A short look into the world of IJscuypje.

Result

Fewer loose files, more overview and control.

Information and processes are centralised, so the team is less dependent on loose files, emails and manual handover. That gives more insight into the progress of orders, complaints and administration, and a solid basis for further growth of shops, franchise and B2B customers.

Overviewinto orders, service and administration
Controlover an increasingly complex operation
Fewerloose files and manual work
Readyto scale up further
More about the client

Take a look at the world behind the platform.

Shops, franchise and IJscuypje's ice cream, crafted the way it used to be.

Visit IJscuypje
About the collaboration

Pragmatic, solution-focused and growing along.

Pragmatic and solution-focused

“We experience the collaboration as pragmatic and solution-focused. Many features grew out of concrete questions from daily practice.”

In tune with the processes

“Because the system grows from practice, it fits our processes well and keeps developing as our organisation grows.”

Ready to scale up

“Because logistics, administration, CRM and service work from the same environment, we collaborate more efficiently and scale up better.”

“What started as a fulfillment solution for our collaboration with Groenvries has grown into the central platform for our daily operation. From one environment we manage orders, logistics, CRM, service and administration. That gives us more overview, more control and a solid basis to keep growing.”

Josine de Gier Operations manager, IJscuypje

Your whole operation in one platform?

We build Insight environments where fulfillment, CRM, invoicing and service come together, connected to your ERP or accounting. One source for your shops, partners and team.