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Back to cases B2B ordering portal · InStock + AFAS Profit

From stock insight to a real order site.

For AES International we first built InStock to open up the assortment and stock in real time. We then expanded it into a full B2B ordering portal: customers log in, see current prices and stock, and place their order themselves. Within the agreed boundaries and without the overhead of an expensive webshop.

Warehouse of AES International with tall racking full of stock
AES International
Client AES International
System InStock + AFAS Profit
Solution B2B ordering portal
Impact Customers order themselves
Employees of AES International in the warehouse by an electric pallet truck
From closed stock insight to an ordering environment customers operate themselves
Branded products from the AES International assortment
Price, stock and order unit together in one catalogue, live from AFAS
Starting point

AES wanted to open up its data and let customers order directly, without a heavy webshop project.

AES International trades internationally in branded products. For a long time, customers could not tell what was in stock without calling or emailing, and every order went through the sales department. The wish was clear: open up the assortment and stock directly, and let customers order themselves, without the overhead of an expensive, elaborate webshop.

This could not be a bare product list. There were hard requirements: correct items that run along automatically with AFAS Profit, delivery addresses per customer, and order thresholds in both quantities and money. Ordering was only allowed from a full pallet and a minimum order value, and stock had to be shown realistically, never more than is available.

In view

This is how a customer gets in.

b2b.aesinternational.eu
Login of the AES ordering portal with customer login and a request for access
Built

An ordering portal with rules, tightly connected to AFAS.

Login and tailored access

We replaced the one-time-password login with real accounts using 2FA. New customers request access through a registration form; existing customers are matched on their details in AFAS. Sales and finance are notified automatically and the customer is neatly given their own login.

Ordering with the right thresholds

Customers order per order unit, box, pallet layer or pallet, at current prices. The rules of AES are built in: at least a full pallet and a minimum order value of 10,000 euros, so every order comes in ready to process.

Live stock from AFAS

Items, prices and stock run along automatically from AFAS Profit. Only items in stock are visible, shown up to a maximum of fifteen pallets, and the placed order can land directly in AFAS. Filters by category, brand, manufacturer and type keep the catalogue clear.

Company video

The trade behind the ordering portal.

Behind every order is an international trading operation with brands, warehouses and logistics. A short look into the world of AES International.

Result

Customers order themselves, within the boundaries, with less manual work.

The back-and-forth of quotes has largely disappeared. Customers see price and stock themselves and place their order within the rules that AES sets. Because the thresholds and the AFAS connection sit inside the portal, orders come in checked and ready to process, and new items and stock follow along by themselves.

Themselvesordering, day and night
Fewermanual quotes
Checkedwithin MOQ and order value
Automaticstock and orders via AFAS
More about the client

See the trade behind the portal.

Brands, assortment and the latest news from AES International.

Visit AES International
About the approach

Built in phases, with the rules of AES baked in.

Built in phases

We started with InStock for live assortment and stock, and expanded it in a second phase with login, registration and the ordering function. That way every step stayed small and testable.

Tightly connected to AFAS

Items, prices, stock and customer checks run through AFAS Profit. The connection determines what is visible and can write the order back, so AFAS remains the source.

Rules of AES baked in

Order units, MOQ, minimum order value and stock limits are configurable. Adding a new filter or a new threshold is possible without rebuilding the portal.

Want your customers to order themselves?

We build ordering portals on InStock that connect with your ERP, enforce your own rules and feel like your own webshop. Without the heavy project.